Video streaming providers are further investing in customer engagement and loyalty to combat increasing competition as growth slows in developed markets.[1]
Demand for streaming content is prompting content creators to employ increasingly complex monetization and IP-protection tactics, like blockchain and microtransactions.[2]
Gaming, streaming, broadcast and communication service providers are investing in acquisitions and diversifications to build compelling bundles that reduce customer churn.[3]
Interactive entertainment companies are adopting blockchain technology, virtual experiences like the metaverse and other innovations to compete in a crowded market.[4]
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