OpenText Core Experience Insights
Improve customer experiences with insight-driven customer journey mapping
70%
of businesses think they are communicating effectively with customers, only 20% of consumers agree.
Overview
Why choose OpenText Core Experience Insights?
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Personalized customer journeys
Map customer journeys to meet the individual needs of each customer.
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Integrate with OpenText Experience Platform
Seamlessly connect to Experience Platform applications and components for both data collection and automation of next steps.
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Data from anywhere
Aggregate customer events and related data from virtually any source into one location.
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Custom dashboards
Design and deploy dashboards tailored to the specific needs of any organization, function or team, including operational metrics that are not journey-specific.
How Core Experience Insights can benefit business
Discover the advantages of using Core Experience Insights.
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Automate journeys orchestration
Analyze overall customer behavior patterns to orchestrate next actions that offer greater relevance and reward.
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Advanced analytics
Centralize and analyze data from marketing content, applications, channels and devices in a single view for key analysis and insights into customer interactions.
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Visualize customer journeys
Gauge campaign performance with a comprehensive view of events and touchpoints and quickly adjust tactics to meet marketing goals.
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Manage complete journeys
Create and deploy comprehensive customer journeys with pre-populated pull-down menus that manage the entire customer journey from engagement to retention.
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Optimize system performance
Leverage cloud-based, SaaS technology to stay up to date and maximize ROI.
Features
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Data collection and storage
Captures and tracks event data across channels and touchpoints from any application or data source, integrating the data streams with an adaptive data schema.
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Data sets specification
Maps customer interactions across customer-event data sets, business rules and associated journey dashboards using a wizard-like process.
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Customer journey monitoring
Intuitive dashboards continuously monitor interaction performance and allow users to quickly adjust and optimize the journey.
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Customer journey orchestration
Integrates with OpenText Exstream, OpenText TeamSite and OpenText Qfiniti to capture events and apply rules to orchestrate and automate the next action based on customer behavior.
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Customer segmentation
Classifies and segments customers based on behaviors, such as “abandoned form” or “visited landing page”, to target with new interactions based on previous actions
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Custom dashboard and analysis
Display queries and data sets in a chart or graph with a simple click, allowing for easy custom report and dashboard creation with in-depth drilldown analysis.
Take advantage of OpenText and partner services
Deployment
OpenText offers deployment choice and flexibility for OpenText Core Experience Insights.
- Run anywhere and scale globally in the public cloud of your choiceOpenText Public Cloud (Multi-Tenant SaaS)
Professional Services
OpenText Consulting Services combines end-to-end solution implementation with comprehensive technology services to help improve systems.
- Your journey to successOpenText Professional Services
- Drive deeper product adoption and richer engagementCustomer Success Services
- Accelerate the Information Management journeyConsulting Services
- Comprehensive Information Management services and resourcesExplore Professional Services
Partners
OpenText helps customers find the right solution, the right support and the right outcome.
- Search OpenText's partner directoryFind a Partner
- Industry leading organizations that enhance OpenText products and solutionsStrategic Partners
- Build better software productsOEM Solutions
- Explore OpenText's Partner solutions catalogApplication Marketplace
Training
OpenText Learning Services offers comprehensive enablement and learning programs to accelerate knowledge and skills.
- Meet the demands of all types of users for effective adoptionLearning Services
- Unlimited access to training with personalized tiers to fit your needsLearning Subscriptions
Communities
Explore our OpenText communities. Connect with individuals and companies to get insight and support. Get involved in the discussion.
- Explore ideas, join discussions and networkOpenText’s forums
